Survey Invitation

Pinoy YouTube Usage

I. Introduction/Backgrounder

There are several issues about Youtube that we need to ponder from a Pinoy perspective;

Who are Pinoy Uploaders?, what motivates them for using Youtube? What are the hurdles for greater adoption? Is Youtube disrupting or can be considered a popularity medium for Pinoy artists? And lastly, has YT crossed the chasm?

YT could be a key to Global fame. Filipinos from all walks of life could be empowered by YT to become the next big thing. YT simply change the way Filipino live. For Pinoy uploaders like Pinoy artists, writers, musicians and directors, YT could be a license to their fame and ticket to their dreams. And for people who just love watching deviant stuff, we can say that YT is an exceptional provider.

Will YT be disrupting for Pinoy, specifically artists? Pinoy are not just known for being baduy and bakya, but also for being conservative. There are videos in YT that have sexually suggestive content that some Filipino users find them very offensive. Also, some uploaders give deceptive titles such as “sexy” for some of their videos just to boost the view counts of a particular video. There also copyright issues like proliferation of unauthorized copies that can mitigate the work’s value of an artist.

Those are just some of the significant YT and Pinoy issues. Further, we could also consider the following points from couchkamotereviews:

1. “ Charice’s YouTube video was a clip showing her singing in an ABS-CBN singing contest. If ABS-CBN asserted its copyright to the clip and asked YouTube to pull it down, Charice would never have been discovered.”

2. “Both Charice and Arnel were unknowns even to most Filipinos. Charice only won third place in the ABS-CBN singing contest and Arnel is the former lead singer of the Amo band (if you were a college student in the ’80s, you’ll remember this band). In fact, when the Amo band’s star faded, Arnel had to go to Hong Kong to sing in bars. ”

3. “Frankly speaking, Charice and Arnel would never have made it big in the Philippines. Why? Because the Pinoy culturati — the gatekeepers of Philippine pop, in other words, the “in crowd” — would say that the two performers are “bakya”. This is why they never really rose to fame in our country. But YouTube and an army of fans changed that perception. Just like in the case of Alyssa Alano), YouTube provided the venue where user opinion trumped and overtruned the snobbish judgement of a few gatekeepers in media. Charice’s video was uploaded by a fan. The link to this video circulated among fans, pushing its YouTube rating to nearly a million hits. This in turn caught the eye of Ellen Degeneris.”

4. “This word “bakya” really is an interesting insight into Filipino culture. The word, which means wooden shoes, later gained a new meaning, connoting the kitschy preferences of the unwashed masses. It was popularized by National Artist film director Bert Avellana, who used it to express his frustration over why Pinoys would prefer to watch “bakya” movies rather than “quality” movies (which, we realize now, means films that are patterned after Western cultural values). “Bakya” also later gained a cousin, “baduy”, which was a more general term to refer to off-tangent, outmoded fashion style. ”

5. “But again, the power of user opinion is changing this snobbery. Case in point, songs by Queen and the BeeGees for example, were considered bakya and baduy, since they were only sung by the kanto boys in drinking sessions at the corner sari-sari store. Or only enjoyed playtime in jukeboxes and baduy radio stations. ”

6. “Yet American Idol used their songs as contest pieces. Filipinos, who happen to love American Idol, started trawling the web for these songs and downloading them so they could play both the original song and the version sung by their favorite Idol contestants. This surge in the power of users to influence pop media would never have happened without the web. It is the same disruptive power used when Erap was deposed (using a combination of texting, email and web blogging). ”

7. “The reach of YouTube is quickly showing a lot of uses, even for traditional media like television. Many shows in the US now regularly feature YouTube clips. CNN even used YouTube to promote its Presidential Election coverage. They created the YouTube Debates, where viewers were asked to upload questions — any sort of questions — from which CNN would select a few to field to the presidential candidates. ”

Link/s

http://digitalsolutions.ph/couchkamotereviews/pinoys_youtube_fame

II. Pinoy YouTube usage Survey

A. Survey

· respondents – Pinoy Directors

· Questionnare

o Topic 1 : Professional Content Providers

o Topic 2: User-Generated Content Contributors

o Topic 3: The Youtube Viewing Public

B. Results

· Tabulation

· Analysis and Interpretation

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III. Conclusion (Has YT crossed the chasm from Pinoy Directors perspective?)

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Rich Media on the Web: Crossing the Chasm

Having been officially acquired by Google for US$1.65 billion in Oct. 2006, it’s plain business sense that Google look after its ROI, on an investment that has yet to prove its price tag. YouTube (YT for purposes of this discussion) today is in frenzied wheeling-and-dealing to sign up the bigger providers of full-length feature, Hollywood-type films, so that they can make their blockbuster movies available for everyone’s viewing pleasure (internet video-on-demand), relying on recently announced creative schemes for advertising revenue for sustainability.